Tommy Hilfiger expands portfolio with new fragrance and watch campaigns

Tommy Hilfiger is expanding its lifestyle portfolio through new product launches and strategic brand partnerships. The fashion label is introducing Freedom Eau de Parfum, its first major women’s prestige fragrance launch in over a decade. Fronted by singer Camila Cabello, the scent was developed by dsm-firmenich and is licensed through Switzerland-based Give Back Beauty.

In the Indian market, Tommy Hilfiger has appointed actor Vedang Raina as its brand ambassador for the Fall Winter 2026 Watch collection. The campaign aims to connect with younger, style-conscious consumers by blending classic American design with modern aesthetics. The collection features new timepieces such as the Hampton and the Bryant, emphasizing craftsmanship and contemporary detailing.