Tommy Hilfiger launches Fall 2026 campaign with Jang Won-young

Tommy Hilfiger has released its Tommy Jeans Fall 2026 campaign featuring global brand ambassador Jang Won-young. The collection draws inspiration from New York style, utilizing fresh cuts, diverse textures, and archival details to reinterpret classic American collegiate silhouettes.

As the fashion industry shifts into the Fall 2026 season, denim trends are undergoing a significant transformation. Key emerging styles include deep indigo denim, which offers a sophisticated retro aesthetic, and barrel jeans, characterized by a high waist and a curved, voluminous leg shape. Additionally, skinny jeans are making a modern comeback when paired with oversized upper layers, and embellished denim featuring rhinestones, pearls, or embroidery is gaining popularity.

Conversely, several previously popular styles are losing momentum. Trends such as colorful denim, classic mom jeans, ultra-high-waisted styles, and heavily distressed or ripped denim are expected to recede in favor of these new silhouettes and more refined details.