Tommy Hilfiger launches new Fanwear collection with Cadillac Formula 1 Team

Tommy Hilfiger has launched its latest Fanwear collection in partnership with the Cadillac Formula 1 Team. The autumn collection features driver-inspired apparel, including replica garments and items designed for both Grand Prix weekends and daily wear.

Drivers Checo Pérez, Valtteri Bottas, and Zhou Guanyu star in the campaign. The collection incorporates brand elements from both partners, such as the Tommy Hilfiger flag redesigned in black, red, white, and black, alongside Cadillac’s chrome-effect chevrons and vintage-style logos. Specific driver pieces include 3D transfers of names and racing numbers.

The collaboration will continue throughout the season with ‘Race Special’ capsules inspired by specific cities, including Las Vegas, Austin, and Mexico. This partnership marks a new era for the brand as the exclusive Fanwear partner for the Cadillac Formula 1 Team.