Tommy Hilfiger runway show features nod to Travis Kelce campaign

During the Tommy Hilfiger Spring 2027 runway show at the Plaza Hotel in Manhattan, a Samoyed dog appeared as a playful nod to the athlete Travis Kelce’s recent fall campaign for the brand. While the dog featured at the end of the catwalk was a look-alike rather than Kelce’s actual pet, Wendy, the appearance referenced the campaign in which Kelce and his dog were featured.

Kelce, an NFL star for the Kansas City Chiefs, has collaborated with Tommy Hilfiger to blend athletic and preppy fashion styles. Kelce previously noted on his ‘New Heights’ podcast that his dog, Wendy, was a natural fit for the brand’s aesthetic. Although Kelce was unable to attend the New York Fashion Week event due to his NFL training schedule, the canine cameo served as a tribute to his ongoing partnership with the fashion house.