TOMORROW X TOGETHER stars in ABC-MART New Balance campaign

ABC-MART has launched a New Balance campaign featuring the five-member group TOMORROW X TOGETHER. This marks the second consecutive year the group has participated in the campaign.

Centered on a ‘Campus Life’ concept, the campaign features two distinct visual themes: a refreshing locker room setting for ABC-MART and a chic studio/band setting for ABC-MART GRAND STAGE. The visuals showcase various autumn casual styles, including denim setups and sporty coordinates paired with New Balance footwear.

As part of the promotion, ABC-MART will display new visuals and broadcast member messages and group interactions in stores. Customers who purchase New Balance products totaling 15,000 yen or more are eligible to enter a lottery for prizes, including invitations to a soundcheck event at a Japanese concert and original teddy bears inspired by the campaign outfits.