Tomás Rebord joins Perfil media group

Digital streamer Tomás Rebord is joining the media group Perfil in a strategic collaboration aimed at merging traditional journalism with streaming formats. Rebord announced the partnership during his recent broadcast, stating that his arrival is the first step of an ambitious joint project rather than a mere appearance.

As part of the agreement, Rebord will bring his successful morning format, ‘Primera Mañana’, and his Monday segment, ‘edibordial’, to the Perfil signal. The collaboration was initiated by Perfil CEO Jorge Fontevecchia, who invited Rebord to broadcast his segments to reach a broader television audience. Rebord described the meeting at the group's headquarters in Barracas as the beginning of a project to bring new narratives to traditional media audiences.