Tonies launches Bluey collection amid seasonal demand

Tonies is launching a new Bluey collection for its audio figurines. The set includes three characters—Bluey, Bingo, and Muffin—available as a bundle for 45 euros, which averages to 15 euros per figure. Additionally, a Bluey Tonieplay game is being released for 25 euros, compatible with the Toniebox 2, featuring over 100 interactive moments.

While the collection is already available at Target in the United States, German customers can order the figures through the official Tonies website. In the U.S., accessories such as protective cases and carrying bags are also being offered.

Separately, high demand for limited edition items has caused pricing issues for the brand. A seasonal gingerbread-themed Tonie, designed to function as an advent calendar, sold out quickly after its September release. This scarcity led some online retailers to list the figure for significantly higher prices, sometimes exceeding 50 euros, which local shop owners defended by citing high marketplace fees and supply difficulties.