Tonies launches new Bluey collection for Toniebox

Tonies is launching a new Bluey collection for its audio system. The collection includes a three-pack set featuring the characters Bluey, Bingo, and Muffin, priced at 45 euros. Additionally, a Tonieplay game compatible with the Toniebox 2 will be available for 25 euros, offering over 100 interactive moments from the series.

In the United States, the collection is available at Target and includes accessories such as protective covers and carrying bags. In Germany, the figures can be ordered through the official Tonies website.

The company has also faced challenges with product availability for other releases. A recent Christmas-themed figure saw high demand and rapid sell-outs, leading to consumer frustration and technical issues in the official online shop. Tonies attributed these difficulties to massive surges in traffic and the use of automated bots by customers.