TONYMOLY expands Australian retail presence to 1,600 stores

Korean beauty brand TONYMOLY is significantly expanding its retail presence in Australia. Following an initial launch at Priceline in November 2025, the brand is set to expand into more than 1,600 stores this September.

The expansion will see TONYMOLY products available at Coles, Kmart, and Target, alongside its existing presence at Priceline. The rollout will feature a curated selection of skincare and beauty products, including the brand’s signature sheet masks and everyday essentials. The brand aims to position itself as a ‘Go-To K-Beauty’ option for everyday shoppers, focusing on approachable and playful skincare routines.