Torriden announces brand renewal with Kaito Takahashi

South Korean skincare brand Torriden has announced a brand renewal, shifting its focus toward a message of “ingredient-centered, penetration-designed” product development. The update emphasizes how ingredients are absorbed into the skin to provide deeper hydration.

To mark the relaunch, the brand is continuing its partnership with Kaito Takahashi of the Japanese group King & Prince, who serves as the grand ambassador. A new television commercial titled “Innovation, Moisture DIVE” has been released, featuring Takahashi riding an original “Torriden Board” through a dynamic, water-themed environment. The commercial features the song “So Honey” by King & Prince.

In conjunction with the renewal, Torriden will host a pop-up store in Omotesando, Tokyo, starting August 30. The event, themed around a “station and train,” will allow customers to experience the new product line through tester zones and interactive installations.