Toshiba Lifestyle launches new ZABOON commercial featuring Takashi Sorimachi

Toshiba Lifestyle has launched a new television commercial for its ‘ZABOON’ drum-type washer dryer, featuring brand ambassador Takashi Sorimachi. The campaign, titled ‘Daily Life Appliance Grand Experiment: Giant Hoodie,’ depicts an experiment involving a massive red hoodie measuring approximately 1.8 meters in length.

In the advertisement, Sorimachi tests whether the ZABOON machine can evenly and softly dry the oversized garment. The commercial highlights the machine's drying power and the resulting texture of the fabric. Sorimachi expressed surprise at the machine's capacity and performance, noting its ability to handle large items effectively.