AI adoption expands in Brazil, Spain and Chile with new programs and tools

A range of initiatives across Latin America and Europe are accelerating the deployment of artificial intelligence. In Brazil, Inovabra’s program is helping 330 B2B startups control costs and comply with privacy regulations, while Nvidia and Google provide cloud credits. TOTVS is extending its IA roadshow nationwide, and CNN Brasil is launching a dedicated AI news vertical. Chile’s MaxMine announced an AI‑enabled fleet‑management platform for mining operations, and a Swiss consultancy warned that many AI projects fail because of weak data, process and governance foundations.

Sector‑specific applications are also emerging. Mycrospace, a Valencian spin‑off, uses AI to automate colony counting in microbiology labs. A Spanish startup introduced LLM Visibility, a tool that tracks brand mentions and sentiment in generative AI assistants. In Mexico, firms are keen to use AI for customer‑experience improvements, though adoption of seamless hand‑off between virtual and human agents still lags behind global averages. Chilean leaders highlighted that AI will only generate value when organizations redesign work rather than merely overlay technology on outdated processes.

Experts across the region stress the need for robust governance and training. A Brazilian automation study notes that 62% of workers are interested in AI‑driven task automation, while a Swiss report emphasizes the risk of AI‑driven cyber exploits. Meanwhile, educational districts in the United States are piloting policies to integrate AI responsibly in classrooms. Together, these developments illustrate a rapid but uneven rollout of AI, with clear benefits for productivity and innovation tempered by challenges in data quality, governance, and workforce readiness.