Tour de France 2026: Vollering and Pogacar claim titles amid high viewership

The 2026 Tour de France and Tour de France Femmes avec Zwift have concluded, marked by significant viewership and major victories. Demi Vollering secured her second Tour de France Femmes title, while Tadej Pogacar claimed his fifth Tour de France victory.

In Australia, SBS reported that its coverage of both cycling events reached 6.15 million viewers across Total TV. The Tour de France reached 5.21 million viewers, and the Tour de France Femmes reached 1.51 million. Digital engagement saw a massive surge, with combined views on third-party platforms reaching 660 million, representing a significant year-on-year increase for the network.

In France, the popularity of women’s cycling continues to grow, with reports indicating that a high percentage of French households watched the women’s Tour coverage live, despite only three of the nine stages receiving full live broadcast coverage.