Tour de France finale draws record TV audience in Germany

The final stage of the Tour de France on Germany's public‑service channel Das Erste attracted an average of 2.48 million viewers, delivering a 14.6 % overall market share and a 19.7 % share among viewers aged 14‑49. The broadcast made the race the day’s top‑rated sports program, with close to one‑half‑million young viewers tuning in.

Pay‑TV broadcaster Sky saw its Formula 1 coverage of the Hungarian Grand Prix capture a 15.2 % share in the 14‑49 age group, while ProSieben’s DTM broadcast from Oschersleben achieved a 5.5 % share among the same demographic. The strong performance across cycling, Formula 1 and DTM marked a successful sports day for German television.

Overall, the sports offerings on public‑service and pay‑TV channels secured high viewership, reinforcing the continued popularity of the Tour de France and motor‑sport in the German market.