Tourism and meeting industries drive economic growth in Mexico

Mazatlán is experiencing a significant boost from the meetings and events industry, with over 200 events scheduled for the end of the year. Mayor Estrella Palacios Domínguez estimates these gatherings will generate an economic impact exceeding 2 billion pesos, highlighting the city's infrastructure and safety as key drivers for professional buyers and investors.

In Monterrey, data from the Monterrey Tourism Cluster reveals the broader economic influence of major sporting events. Analysis of visitor behavior indicates that individuals traveling to the city without match tickets for the FIFA World Cup 2026 stayed longer on average—5.6 nights compared to 3.7 nights for ticket holders—and spent more per person, approximately US$1,150 versus US$995. This underscores the importance of designing local experiences that connect event attendees to the wider regional ecosystem, including commerce, culture, and gastronomy.