Tourism Fiji wins award for AI-powered marketing

Tourism Fiji has received the Pacific Asia Travel Association Gold Award for Best Use of Emerging Technology in Marketing. The award recognizes an AI-powered destination marketing initiative specifically designed for the Chinese market.

The campaign utilizes an integrated ecosystem involving TikTok and Fliggy to guide travelers from initial inspiration through itinerary planning to real-time bookings. According to Tourism Fiji, the initiative has achieved a 15 percent conversion rate from trip planning to bookings and generated over 500 million TikTok impressions.

This project follows a strategic mission to China in April, which included signing a Strategic Cooperation Memorandum with Fliggy. China represents Fiji’s fourth-largest international source market and its primary long-haul island destination market.