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[BUSINESS] · Brazil, Guyana, Spain · 3 sources

Tourism growth in Central and South America drives direct flight demand

Tourism in Central and South America experienced growth in 2025, according to the UN Tourism World Tourism Barometer. South America saw a 7% year-on-year increase, while Central America grew by 5%.

Brazil emerged as a major destination with a 37% increase in visitors, totaling approximately 9.3 million international tourists. Guyana also saw significant growth with a 24% uptick in visitors.

While many travelers reach these regions via the United States, direct flight options remain available from Europe. Adolfo Suárez Madrid-Barajas Airport serves as the primary hub for these connections, utilized by airlines such as Iberia, Air Europa, and LATAM.

Major European cities like London, Paris, Amsterdam, and Lisbon maintain direct links to key Brazilian hubs, including São Paulo and Rio de Janeiro, through various carriers including Lufthansa, KLM, British Airways, Air France, and TAP Portugal.

Entities

Adolfo Suárez Madrid-Barajas Airport · Brazil · Guyana · LATAM · UN Tourism

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