Tourism in Upper Austria and Tirol sees growth and recognition

Tourism in Upper Austria saw significant growth during the summer of 2026. Between May and August, the region recorded approximately 4.3 million overnight stays, representing a 3.4 percent increase compared to the previous year. This growth was driven largely by international visitors, with international overnight stays rising by 7.8 percent to reach 2.1 million. Key growth markets included the Czech Republic (up 26 percent), Poland (up 24.3 percent), the United Kingdom (up 13.6 percent), and the Netherlands (up 8.2 percent). Germany remains the most important foreign market with a 3.4 percent increase.

In the capital city of Linz, tourism outperformed the regional average, with overnight stays increasing by 8.3 percent to a total of 424,278. Regional Councilor for Economy and Tourism, Markus Achleitner, noted that these developments highlight tourism's importance as a vital economic factor and employer for Upper Austria.

In a separate development regarding Austrian tourism, Tirol was named the most hospitable federal state in Austria through the Travelbook Award 2026. In a reader vote, Tirol secured 25.73 percent of the total votes, highlighting its appeal to travelers who value both its alpine landscape and the warmth of its residents.