Tourism Malaysia launches B2B roadshow in Central Indonesia

Tourism Malaysia has launched the ‘Malaysia Travel Connect B2B Roadshow’ across Central Indonesia, including stops in Balikpapan, Manado, and Denpasar. The initiative is designed to support the ‘Visit Malaysia 2026-2027’ campaign by introducing various travel packages to regional travel agents and expanding the country’s promotional network.

Hairi Mohd Yakzan, Director of Tourism Malaysia Jakarta, noted that the roadshow serves as a strategic platform to strengthen business ties between Malaysian and Indonesian tourism industry players. This marks the first time the organization has held a direct promotional program in Manado, citing the city's significant market potential. Despite the cessation of direct Manado–Malaysia flights following the pandemic, officials remain optimistic about re-establishing a strong presence in the North Sulawesi market.

The promotional efforts highlight diverse tourism sectors, including family vacations, gastronomy, and medical tourism. The campaign emphasizes Malaysia’s cultural richness, historical heritage, nature, and adventure experiences.