Tourism Malaysia partners with Foodie Media for 2026-2027 campaign

Tourism Malaysia and Foodie Media Berhad have signed a Memorandum of Understanding (MoU) to promote the ‘Visit Malaysia 2026-2027’ campaign. The partnership aims to highlight Malaysia’s culinary heritage, cultural attractions, and lifestyle experiences to both domestic and international travelers.

Through its subsidiary, Good Foodie Media Sdn. Bhd. (GFM), Foodie Media will produce and distribute digital content, provide on-ground media coverage for designated food festivals and heritage site activations, and utilize its extensive digital portfolio to amplify the campaign. Foodie Media operates 45 lifestyle-focused brands, including KL Foodie and Penang Foodie, with a combined social media following exceeding 50 million across platforms such as TikTok, Instagram, and YouTube.