Tourism Malaysia wins PATA Gold Award for marketing video

PATA Gold Award Tourism Malaysia Surreal Experiences travel marketing Malaysia tourism

Tourism Malaysia has won a PATA Gold Award for its marketing video titled ‘Surreal Experiences’. The award was presented during the PATA Gold Awards 2026 ceremony held in Kuching, Sarawak, in conjunction with the PATA Travel Mart.

The three-minute promotional video highlights Malaysia’s cultural diversity and authentic travel experiences, featuring music by local artist Ernie Zakri. Since its launch in 2025, the video has been used globally to promote the country as a premier destination.

This recognition follows a period of growth in Malaysia’s international tourism sector. During the first half of 2026, the country recorded 21.2 million visitor arrivals, a 2.5 percent increase compared to the 20.6 million visitors recorded during the same period in 2025.

Entities

Pacific Asia Travel Association · Tourism Malaysia

Sources

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