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Tourism trends shift toward experience-based travel
In observance of World Tourism Day, trends indicate a shift in travel behavior, particularly among Colombian travelers, who are moving from destination-based planning to experience-based travel. Motivations for trips now frequently center on specific intentions such as celebrations, concerts, gastronomic experiences, or social connections rather than just the location itself.
Sebastián Jiménez, Marketing Manager at Assist Card, notes that travelers are increasingly focused on what they want to do and whom they want to share the experience with. This shift has increased the relevance of traveler assistance services to manage potential contingencies like medical emergencies or travel delays.
In Cuba, the emphasis remains on the cultural and natural heritage of regions like Pinar del Río and Viñales. The importance of responsible tourism is highlighted, noting that local communities benefit from visitors while requiring the preservation of landscapes and traditions to maintain the value of the destination.
Entities
Assist Card · Cuba · Pinar del Río · Sebastián Jiménez · Viñales
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 3 SOURCES] Travelers are increasingly prioritizing specific experiences and intentions over mere destinations. www.diariodelsur.com.co · elperiodicodeportivo.com.co
- [○ 1 SOURCE] Assist Card has over 50 years of experience in traveler assistance. elperiodicodeportivo.com.co
- [● 3 SOURCES] Travel motivations for Colombians include celebrations, social gatherings, family vacations, concerts, and gastronomy. www.diariodelsur.com.co · elperiodicodeportivo.com.co