Tourism trends shift toward wellness and proximity travel

Tourism trends are shifting toward proximity and wellness, as travelers increasingly seek short-duration trips to support mental health and avoid the exhaustion of long-distance travel. According to the Marriott International 2027 Global Trends Report, 90% of travelers view vacations as a direct investment in mental health, while 83% prefer world-class experiences closer to home.

In Brazil, Petrópolis is positioning itself to capitalize on this trend by targeting markets in Rio de Janeiro and Minas Gerais. The Petrópolis Convention & Visitors Bureau aims to leverage the city's nature, gastronomy, and culture to attract visitors seeking decompression without complex travel requirements.

Similarly, the Tauá João Pessoa resort is integrating wellness into the guest experience through its dedicated SPA. Offering services such as relaxing massages and halotherapy, the facility provides a space for guests to slow down and prioritize personal care during their stay.