TOUS launches new KAOS In Red fragrance

TOUS has launched KAOS In Red, a new Eau de Parfum that reinvents the brand’s iconic KAOS print pattern, which was originally created in 2000. The fragrance is designed to reflect themes of joy, authenticity, and self-expression.

Created by perfumer Florian Gallo, the scent is a floral, fruity, and woody composition. The top notes include Italian lemon, mandarin, strawberry flower, and pink pepper. The heart features ylang-ylang, orange blossom, magnolia, and coconut, while the base consists of Amberever™, silky musks, praline, Cashmeran, and sandalwood.

The product design incorporates the brand’s visual codes, featuring a glass bottle with the KAOS pattern in relief and a bright red finish on both the bottle and cap. The launch campaign, titled ‘Color your life with KAOS In Red’, focuses on spontaneity and personal expression.