Tous Les Jours launches viral ‘AGJAK’ dessert cakes in the United States

CJ Foodville’s bakery brand, Tous Les Jours, has launched its popular ‘AGJAK’ dessert cake series in the United States. Following successful launches in South Korea and Indonesia, the brand is introducing the products to three direct-managed stores in the Western U.S., specifically in La Habra, Cerritos, and Brea.

To better appeal to local consumers, the series is marketed under the concept ‘The Illusion Collection’ with the product name ‘NOT FRUIT. CAKE.’ The lineup includes three varieties: ‘I’m Not Peach. Cake’, ‘I’m Not Mango. Cake’, and ‘I’m Not Pistachio. Cake’. These desserts are designed to look like real fruit but feature a unique texture where the outer layer is broken to reveal mousse and fruit pieces inside.

The company plans to monitor sales performance and consumer feedback at these initial locations before considering an expansion to franchised stores across the U.S. Tous Les Jours currently operates approximately 200 stores across more than 28 U.S. states.