Toy retailers release Christmas bestseller predictions

Retailers Smyths and The Entertainer have released their predictions for top-selling Christmas toys. These announcements followed a meeting by the Dream Toys committee to deliberate on this year’s festive product lists.

While industry consensus is forming around approximately a dozen products tipped for success, experts note that early predictions are no longer guaranteed to be complete or accurate due to the unpredictable nature of the modern toy market.

Additionally, at the Licensing Awards, Richard North of Wow! Stuff received the Honorary Achievement Award, becoming a notable recipient from the mainstream toy community.