Toy Story 5 draws star power with Taylor Swift song and Tyla’s cast debut

Taylor Swift’s soundtrack single “I Knew It, I Knew You” from Disney‑Pixar’s upcoming Toy Story 5 topped the Billboard Hot 100 for a second straight week, becoming her 15th chart‑topping hit and placing her among the artists with the most number‑ones in history.

South African singer‑songwriter Tyla has been added to the film’s voice cast, marking her first major Hollywood role. Disney is using the casting of contemporary music stars like Swift and Tyla to broaden the franchise’s appeal to younger, global audiences as it prepares for a 2026 release. The Toy Story series has generated over $3.2 billion worldwide, and the studio views these talent partnerships as a way to boost social‑media engagement and ticket sales.

Both moves reflect a broader strategy to refresh legacy franchises with cross‑platform brand equity, leveraging the artists’ large followings to drive interest and revenue for the next installment.