Toy Story-themed products launch in Brazil via O Boticário and Ri Happy

New Toy Story-themed product lines are being launched in Brazil by O Boticário and Ri Happy.

O Boticário has introduced a children's collection featuring fragrances and personal care items inspired by Disney and Pixar characters. The line includes products such as the Sophie Colônia Vaqueira Valente, inspired by Jessie, and the Next Colônia Rodeio do Xerife, inspired by Woody. These products utilize a specialized “Animation Boost” olfactory accord developed through neuroscience to connect the scents to the animated universe. The collection also includes items like the Sophie Balm Labial Laçada Brilhante.

Separately, the retailer Ri Happy is launching a collection of collectible items developed by Global Products. This line utilizes the “blind box” format, featuring 12 different models of collectible balls. The collection includes common, rare, and ultra-rare characters, where the specific character remains hidden until the packaging is opened to encourage collecting and social media unboxing content.