ToyChamp Holding reports €485 million revenue for Intertoys and DreamLand

ToyChamp Holding, the parent company of toy retailers Intertoys and DreamLand, reported combined revenues exceeding €485 million for the past fiscal year. The group achieved a net profit of €11.3 million, marking the first time results for ToyChamp, DreamLand, and Intertoys have been consolidated into a single full fiscal year.

CEO Koen Nolmans described 2025 as an intensive period focused on integrating various organizations, rolling out new IT infrastructure, and rebranding ToyChamp and DreamLand under the DreamLand name in Belgium and the Netherlands. Intertoys specifically saw strong results following the optimization of its store portfolio.

The group plans significant expansion in 2026. DreamLand aims to add twelve new locations this year, with the goal of exceeding 100 stores next year. In the Netherlands, the company identifies potential for approximately 20 additional DreamLand stores in cities with at least 100,000 inhabitants. Additionally, Intertoys intends to expand its presence through larger 'XL' store formats, which can reach up to 1,000 square meters.