Toyota del Perú reopens modernized Nor Autos Piura dealership

Toyota del Perú and Nor Autos Piura have officially reopened the Nor Autos Piura dealership following a modernization process. The renovation is part of a broader national strategy to strengthen Toyota’s service network and enhance customer experience through updated infrastructure and digital tools.

The facility operates under the 3S format, integrating Sales, Service, and Spare Parts in a single location. New technological features include the Hero Model Wall, digital totems, and a Customer Hub, designed to provide interactive access to vehicle and service information. The site also features specialized areas for accessories, vehicle exhibition, and service.

In addition to physical upgrades, the dealership offers access to Toyota’s electrification portfolio and connectivity solutions such as KINTO and Toyota Connect. Bryan Palomino, development manager for Toyota del Perú, identified Piura as a strategic market for the company, noting that the renovated headquarters combines technology and new services under the brand’s ‘Best In Town’ philosophy.