Toyota expands Australian sports presence with NFL and AFL partnerships

Toyota Australia has expanded its sports involvement through new partnerships and event support in Melbourne. The company has been named the official automotive partner for the 2026 NFL Melbourne Game, following the league's first regular season game held on Australian soil between the Los Angeles Rams and the San Francisco 49ers.

Additionally, the 2026 Toyota AFL Grand Final Parade is scheduled for Friday, September 25. The event will feature an enhanced fan experience, including a performance by the entertainment group The Wiggles at Melbourne Park. The parade will see Grand Finalists transported through Melbourne's sporting precinct in Toyota HiLux vehicles.