Toyota GR86 and Subaru BRZ see high demand and enthusiast activity in Japan

The Toyota GR86 and Subaru BRZ continue to see significant interest in Japan, highlighted by both market trends and enthusiast engagement. Recent reports on the GR86 and BRZ indicate that while new model pre-orders have begun, some dealerships are utilizing lottery systems for orders, making year-end deliveries difficult for many customers. Buyers are advised to compare multiple Toyota and Subaru dealerships to improve their chances, with target discounts for accessories reaching approximately 100,000 yen.

On the enthusiast side, the ‘FUJI 86/BRZ STYLE 2026’ event was held at Fuji Speedway on September 12, 2026. The festival brought together fans of the AE86 through the current GR86/BRZ models. During a developer talk show, representatives for the GR86 and BRZ addressed the future of the models, stating they intend to continue refining the current generation and have further challenges they wish to pursue with the platform.