Toyota introduces new Hilux and RAV4 Hybrid models in Turkey

Toyota has introduced the new generations of its Hilux and RAV4 Hybrid models at an event in Istanbul. Ali Haydar Bozkurt, CEO of Toyota Turkey Marketing and Sales, highlighted these models as global icons that represent the brand's strength and identity.

The new Hilux is positioned as a more premium model within its segment, featuring a standard 4x4 drive system. Toyota aims to sell 1,000 units of this model in Turkey by the end of the year. The Hilux has a significant history in the Turkish market, with over 70,000 units sold since 2004.

The RAV4 Hybrid features updated hybrid technology, enhanced digital experiences, and improved safety features. While the model remains a top choice globally, Bozkurt noted that high global demand has resulted in limited supply, though efforts are underway to increase the allocation of vehicles to the Turkish market.