Toyota launches bZ4X promotional campaign featuring Hio Miyazawa

Toyota has released the third installment of its ‘365 SCENES’ web content series, featuring actor Hio Miyazawa traveling through the Misaki area of Miura City, Kanagawa Prefecture, in the bZ4X electric vehicle.

Miyazawa and his companions utilized the bZ4X Touring to engage in various activities, including sea fishing, harvesting figs at a farm, and exploring local shops. The campaign highlights the vehicle’s quiet driving experience and its power supply capabilities, which were used to boil water for coffee by the seaside.

To complement the digital content, a special radio program titled ‘Hio Miyazawa and Going a Little Further, supported by TOYOTA’ is scheduled to broadcast on InterFM on October 3, 2026. The program will feature Miyazawa and Maya Watanabe, sharing a curated playlist designed for outdoor driving.