Toyota partners with OnX to offer free trail‑mapping for truck owners

Toyota Motor Corporation announced a partnership with digital‑mapping firm OnX to provide six months of complimentary access to OnX Elite for owners of its Tundra, Tacoma, 4Runner, Sequoia and Land Cruiser trucks. The collaboration also supports trail‑restoration projects, with Toyota employees volunteering to repair damaged off‑road routes. A new content‑creator program will engage six influencers who will post about responsible off‑road recreation and trail stewardship, funded by Toyota. The partnership aims to boost brand affinity among truck buyers by offering a practical “sweetener” and positioning Toyota as an authentic participant in the outdoor‑off‑roading community.