Toyota promotes multi-pathway mobility strategy at European exhibitions

Toyota is promoting its ‘multi-pathway’ strategy through various international industry events, focusing on diverse technological solutions for decarbonization including battery electric vehicles and hydrogen technologies.

In Germany, Toyota Deutschland GmbH is showcasing its commercial vehicle lineup at IAA Transportation in Hannover. The presentation includes the Proace Max, Proace, Proace City, and Hilux models, alongside specialized conversions and mobility services for small to medium-sized enterprises and fleet customers. Mario Köhler, President & CEO of Toyota Deutschland GmbH, stated that the company’s approach focuses on finding the best solution for specific use cases rather than betting on a single propulsion type.

In Greece, Toyota Hellas is participating as a gold sponsor of the Japan Pavilion at the 90th Thessaloniki International Fair. The company is highlighting its ‘Mobility for All’ vision and its commitment to education and new technological skills. The exhibition connects Toyota’s historical roots in loom manufacturing to its modern evolution in automotive and hydrogen technologies.