Toyota Raize leads Japan SUV sales for seven consecutive months

The Toyota Raize has maintained its position as the top-selling SUV in Japan for seven consecutive months. In July 2026, the model recorded 13,068 units sold, representing a 183.2% increase compared to the same month the previous year.

Despite being a mature model nearing seven years since its initial 2019 launch, the Raize continues to outperform competitors, including the Land Cruiser, by a significant margin in the SUV category. Analysts attribute this sustained success to the vehicle's strategic balance of price, size, and fuel efficiency.

The model's compact dimensions—staying under 4 meters in length—make it highly maneuverable for urban environments, while its pricing, starting in the 1.8 million yen range, remains competitive against high-end light vehicles. The lineup offers various configurations, including 1.2L gasoline, hybrid, and 1.0L turbo 4WD options, catering to diverse consumer needs.