Toyota sees strong sales for Yaris and Raize in Japan

Toyota is seeing sustained success in the Japanese compact car and SUV markets with the Yaris and Raize models. The Yaris has maintained high popularity, ranking second in total passenger car registrations and holding the top spot for new vehicle registrations for 25 consecutive months.

The Yaris is noted for its fuel efficiency, with hybrid models achieving up to 36km/L under WLTC testing. Its compact dimensions make it well-suited for narrow Japanese roads and parking spaces. Pricing for the Yaris starts at approximately 1.69 million yen for the entry-level gasoline model.

Similarly, the Toyota Raize has experienced a significant sales surge, with July 2026 sales reaching 13,068 units, an 83.2% increase compared to the previous year. The Raize has led the SUV segment for seven consecutive months. Analysts suggest its rising popularity is driven by its affordability and manageable size as competitors move toward larger, more expensive SUV models.