Toyota to host ‘THE CROWN Lifestyle Session’ events across Japan

Toyota will host the ‘THE CROWN Lifestyle Session’ at its specialized ‘THE CROWN’ dealerships across Japan starting September 6, 2026. The event series is designed to coincide with partial improvements to the Crown model lineup and aims to showcase the brand’s philosophy and the diverse lifestyles associated with its four distinct body types.

The sessions are divided into two parts. The first part features panel discussions where Toyota’s development team and dealership staff discuss the evolution of Crown’s design, innovation, and the specific intent behind each model. This is followed by vehicle inspections and opportunities for participants to interact with the developers. The second part consists of unique, location-specific experiential programs tailored to the character of each individual dealership.

Events are scheduled to take place at five locations: Aichi Takatsuji, Tokyo Toranomon, Yokohama Tsuzuki, Fukuoka Tenjin, and Chiba Chuo, running from September through November 2026. The Tokyo Toranomon event on September 12 will feature a special talk show with fashion model and entertainer Hiroyuki Kubota.