Toys R Us brings back Bricktober to select US stores

Toys R Us is bringing back its annual Bricktober event to selected North American stores this month. As part of the celebrations, participating locations will offer a free Geoffrey Gift Box LEGO minibuild on October 17th.

This event marks a return of the promotion that featured exclusive LEGO products prior to the retailer's bankruptcy and subsequent restructuring. While the brand has maintained a presence in the UK through other retailers, the Bricktober festivities are currently focused on the US market. Additionally, US LEGO enthusiasts can expect another promotional build at Barnes & Noble stores on October 6th.