Toys 'R' Us to open standalone store at Auburn Mall

A new standalone Toys ‘R’ Us store is scheduled to open at the Auburn Mall in Maine. This marks a return to standalone locations for the brand in the state, following the closure of its original Bangor and South Portland stores in 2018.

Since its bankruptcy and liquidation, the brand has undergone a resurgence under the ownership of WHP Global, which acquired the company in 2021. In 2023, the company partnered with Go! Retail Group to facilitate store expansion. Reports indicate a broader push for the brand, with projections suggesting the opening of 120 new stores by 2026.