Tracksmith appoints Jon Tappan as Chief Product and Merchandising Officer

Tracksmith, the Boston-based running brand, has appointed Jon Tappan as its new Chief Product and Merchandising Officer. Tappan joins the company following a 16-year career at Converse, where he held senior leadership roles overseeing global product engines for footwear, apparel, and accessories.

A primary focus of Tappan’s new role will be the expansion and refinement of Tracksmith’s footwear business. While the company launched as an apparel brand in 2014, it introduced its first footwear in September 2022. Tappan will work with design and development teams to strengthen the connection between footwear and apparel and to build product franchises across various categories.

Tracksmith CEO Jared Carver stated that Tappan’s experience in managing product at scale and building enduring franchises will be invaluable as the brand evolves.