TRACTAFRIC Motors opens new GWM and ZEEKR showroom in Marrakech

TRACTAFRIC Motors Maroc inaugurated a new showroom in the Guéliz district of Marrakech, showcasing Chinese automotive brands Great Wall Motor (GWM) and ZEEKR. The venue aims to increase visibility for both brands, with GWM offering a range of gasoline, hybrid and SUV models and ZEEKR presenting Geely’s premium electric lineup. Younes El Aouad, General Director of TRACTAFRIC Motors, said the opening marks a major step in the company’s national development strategy and highlights Marrakech’s importance as a strategic market.

The showroom is part of TRACTAFRIC’s broader plan to expand its network across Morocco, with additional openings scheduled for later in the year to strengthen the presence of Chinese car manufacturers in the country.