Traditional media remains the primary benchmark for news

Research from the Reuters Institute for the Study of Journalism at the University of Oxford indicates that traditional media remains the primary benchmark for news. According to the study, 88 percent of respondents in Argentina, Japan, Norway, Spain, the United Kingdom, and the United States consider information from television and radio to be news.

In contrast, digital formats hold lower perceived authority. Only 33 percent of participants view podcasts as a news source, and just 26 percent view information from AI interfaces as news. Researchers suggest this is because traditional outlets provide recognizable environments with established standards for journalistic production, editorial control, and verification.

Demographic shifts are evident among younger audiences. While only 23 percent of people aged 55 and older view social media as a news source, 53 percent of those aged 18 to 24 consider social media to be a potential source for news.