Travel agencies launch 2027 cruise campaigns as Colombian digital ad spend rises

Travel agencies in Spain are launching early booking campaigns for 2027 cruises to secure volume amidst a market trend toward last-minute reservations. Major players like Viajes El Corte Inglés and Halcón Viajes are utilizing incentives such as reduced deposits, financing options, and significant discounts to encourage customers to commit to future dates while a wider range of ships and categories remains available.

In Colombia, digital advertising investment grew by 9.1% in the second quarter of 2026, reaching $847.662 million compared to the same period in 2025. According to IAB Colombia, video emerged as the leading format with a 32.1% market share, followed by social media and search. Notably, investment in branded content saw a 90.5% increase, while display advertising grew by 34.4%.