Travel trends shift toward adventure sports and off-peak seasons

Travel trends are shifting as tourists increasingly opt for active adventures and off-peak travel. Many travelers are moving away from traditional seaside holidays toward high-risk activities like via ferrata climbing and rafting. This shift brings significant insurance challenges, as standard travel policies often do not cover extreme sports. For instance, PVZP classifies activities into categories ranging from standard hiking to uninsurable risks. Activities such as via ferrata climbing (grades E and F) or trekking above 5,000 meters may fall outside standard coverage.

Additionally, there is a growing preference for traveling in September rather than the peak August season. Travelers are seeking to avoid overcrowded destinations and high prices. September offers warmer seas in many European destinations, more manageable temperatures, and better value for money, allowing for higher-quality accommodations for the same budget.