Travel trends shift toward experiential and emotional connections

Travel trends are shifting toward experiential and emotional connections rather than traditional sightseeing. According to Skift Research, 70% of travelers believe shared experiences are what make a trip worthwhile. This evolution emphasizes authenticity and meaningful moments over simply checking locations off a list.

In Colombia, activities such as rafting on the Fonce River in San Gil and salsa dancing classes in Cartagena are highlighted as ways to foster connection and create memories through shared adrenaline or cultural learning.