Halloween trends show rising interest in horror and paranormal experiences

Global trends indicate a growing cultural interest in Halloween, characterized by a shift toward horror media and paranormal tourism. In the UK, research suggests Halloween is increasingly popular among adults, with Gen Z and Millennials leading the trend. The British Board of Film Classification (BBFC) reports that watching horror films or shows has become a preferred Halloween activity in the UK, particularly among younger audiences who also favor horror for social and romantic outings.

In the travel sector, Booking.com has identified “travel to the beyond” as a rising trend for 2027, noting that 65% of travelers surveyed are interested in paranormal experiences. This interest is already manifesting in tours of former psychiatric hospitals and funeral homes, particularly in the United States.

In Brazil, data from Samsung Ads shows significant engagement with the genre, with over 20 million hours of horror and suspense content consumed on televisions over a six-month period. Additionally, travel platforms have highlighted Brazilian destinations like Ouro Preto and São Paulo as locations for those seeking historical mysteries and urban legends.