Travelers increasingly seek shared experiences over sightseeing

Travelers are increasingly prioritizing shared experiences and authentic connections over traditional sightseeing. According to Skift Research’s State of Travel 2026 report, seven out of ten travelers believe that lived experiences are what make a trip worthwhile.

In Colombia, companies like Civitatis are catering to this trend by offering activities that emphasize social interaction and teamwork. Examples include rafting on the Fonce River in Santander, salsa classes in Cartagena, and gastronomic free tours through the La Candelaria district in Bogotá.