Travis Kelce stars in Tommy Hilfiger Fall 2026 campaign

Tommy Hilfiger has launched its Fall 2026 campaign, titled ‘Only in New York’, featuring NFL star Travis Kelce as the primary protagonist. The campaign is set at the legendary The Plaza Hotel in New York City.

The collection aims to celebrate the intersection of sports, style, and pop culture. The cast for the campaign includes several high-profile figures such as Gigi Hadid, JISOO, Peggy Gou, Frances Tiafoe, and Carmelo Anthony.

For the designer, the choice of location is deeply personal, as Hilfiger lived at The Plaza for over a decade. The campaign utilizes the hotel's history as a cultural landmark to reflect the brand's ‘Prep Made Current’ aesthetic.